Creating Equal Opportunities for a Healthy Weight by Heather Breiner

Author:Heather Breiner
Language: eng
Format: epub
Tags: ebook
Publisher: The National Academies Press
Published: 2013-10-07T00:00:00+00:00

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1See http://www.childobesity180.org.

2Patient Protection and Affordable Care Act, Public Law 111-148, 111th Cong. (March 23, 2010).

3See http://chicago.whitesox.mlb.com/cws/downloads/y2013/power_up_all_stars.pdf for details.

4See http://www.southsidehealth.org for details.

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Advertising, Promotion, and Education: Bringing Health Equity to the Message Environment

Important Points Made by Speakers

• The food and beverage marketing environment and messages about physical activity and nutrition need to change dramatically to accelerate movement toward healthy equity. (Wartella)

• Obesity prevention messages can counter at least some of the unhealthy messaging to which people are exposed, but they need to be sustained given the ubiquity of food and beverage advertising and the time required to change behaviors. (Signorelli)

• The message environment and its targeting practices need to be examined to determine the best ways of countering the advertising of unhealthy foods. (Dorfman)

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